(Entrepreneurship, Strategic Management)
Waikato Management School
Greg Johnston is a talented young entrepreneur who’s passionate about high-growth start-up ventures and social enterprises.
And he gets a kick out of helping other people turn their great ideas into profitable business ventures.
As general manager of Bright Spark Innovations in Cambridge, Greg is excited to be working with the founders of Torpedo7 to help commercialise a new water sports product, which has been under development for three years.
“Entrepreneurship can be a challenging journey,” says Greg. "When you come up with an idea, it’s often daunting to push towards founding the business, but there are methods you can use which make the validation and launch pathway easier.”
At university, he majored in Entrepreneurship and Strategic Management as part of a Bachelor of Management Studies degree.
“If you’re looking to start your own business, the BMS degree is ideal", says Greg. “It provides you with a solid grounding across all the key business areas, including strategy, accounting and marketing. I still use lots of the frameworks that I learnt during my degree today."
Greg also enjoyed many opportunities to develop his skills outside the classroom, such as getting involved in business case competitions. In 2013, Greg was part of a talented group of students whose idea for an online immigration business saw them take home the $30,000 winners’ prize at the Innes 48-hour Business Start-up Competition.
Later that year, he helped another Waikato team claim victory at the SDS International Business Case Competition in Queenstown.
Greg was vice-president of Enactus Waikato from 2010 to 2012; a global student organisation that runs not-for-profit entrepreneurial projects designed to improve local communities. He led the Waikato team to back-to-back national victories, and they went on to represent New Zealand at the Enactus World Cups in Kuala Lumpur and Washington DC.
These days, he mentors aspiring young entrepreneurs at the University’s Innovation Station by helping them to test and validate their product ideas.
Winning Team at the Innes 48-hour Business Start-up Competition