MRKTG303
Advertising and Integrated Marketing Communications
This paper is not offered for 2018
15
300
MKTG151 or MRKTG101
MKTG273, MKTG373 and MRKTG203
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for a specified organisation.
Additional information
- Paper details current as of 27 Jan 2024 13:16pm
- Indicative fees current as of 9 Apr 2024 01:30am