This paper is not offered for 2018
15
300
MKTG151 or MRKTG101
MKTG352
The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
Additional information
- Paper details current as of 27 Jan 2024 13:13pm
- Indicative fees current as of 9 Apr 2024 01:30am