This paper is not offered for 2018
15
300
MKTG151 or MRKTG101
MKTG354 and MKTG454
This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with a emphasis on customers' experiences.
Additional information
- Paper details current as of 27 Jan 2024 13:17pm
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