15
100
A Trimester, B Trimester, C Trimester
Hamilton, Zhejiang University City College, Hangzhou China
MKTG151 and MKTG209
To see available locations for each teaching period, view the teaching periods and locations table.
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Teaching Periods and Locations
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18A (HAM)
Hamilton, On-campus18A (HAM)A Trimester :26 Feb 2018 - 24 Jun 2018HamiltonOn-campus50% internal assessment, 50% examinations -
18B (HAM)
Hamilton, On-campus18B (HAM)B Trimester :09 Jul 2018 - 04 Nov 2018HamiltonOn-campus50% internal assessment, 50% examinations -
18C (ZUC)
Zhejiang University City College, Hangzhou China, On-campus18C (ZUC)C Trimester :17 Sep 2018 - 27 Jan 2019Zhejiang University City College, Hangzhou ChinaOn-campus50% internal assessment, 50% examinations
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18A (HAM) Paper outline |
A Trimester : 26 Feb 2018 - 24 Jun 2018 |
Hamilton | On-campus | 50% internal assessment, 50% examinations |
18B (HAM) Paper outline |
B Trimester : 09 Jul 2018 - 04 Nov 2018 |
Hamilton | On-campus | 50% internal assessment, 50% examinations |
18C (ZUC) Paper outline |
C Trimester : 17 Sep 2018 - 27 Jan 2019 |
Zhejiang University City College, Hangzhou China | On-campus | 50% internal assessment, 50% examinations |
Available subjects
Additional information
- Paper details current as of 27 Jan 2024 13:19pm
- Indicative fees current as of 9 Apr 2024 01:30am