15
100
A Trimester, B Trimester, C Trimester, and other teaching periods
Hamilton, Tauranga, Zhejiang University City College, Hangzhou China
MKTG151 and MKTG209
To see available locations for each teaching period, view the teaching periods and locations table.
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Teaching Periods and Locations
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19A (HAM)
Hamilton, On-campus19A (HAM)A Trimester :25 Feb 2019 - 23 Jun 2019HamiltonOn-campus50% internal assessment, 50% examinations -
19A (TGA)
Tauranga, On-campus19A (TGA)A Trimester :25 Feb 2019 - 23 Jun 2019TaurangaOn-campus50% internal assessment, 50% examinations -
19B (HAM)
Hamilton, On-campus19B (HAM)B Trimester :08 Jul 2019 - 03 Nov 2019HamiltonOn-campus50% internal assessment, 50% examinations -
19C (ZUC)
Zhejiang University City College, Hangzhou China, On-campus19C (ZUC)C Trimester :09 Sep 2019 - 19 Jan 2020Zhejiang University City College, Hangzhou ChinaOn-campus100% internal assessment -
19S (HAM)
Hamilton, On-campus19S (HAM)03 Jan 2019 - 17 Feb 2019HamiltonOn-campus50% internal assessment, 50% examinations
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19A (HAM) Paper outline |
A Trimester : 25 Feb 2019 - 23 Jun 2019 |
Hamilton | On-campus | 50% internal assessment, 50% examinations |
19A (TGA) Paper outline |
A Trimester : 25 Feb 2019 - 23 Jun 2019 |
Tauranga | On-campus | 50% internal assessment, 50% examinations |
19B (HAM) Paper outline |
B Trimester : 08 Jul 2019 - 03 Nov 2019 |
Hamilton | On-campus | 50% internal assessment, 50% examinations |
19C (ZUC) Paper outline |
C Trimester : 09 Sep 2019 - 19 Jan 2020 |
Zhejiang University City College, Hangzhou China | On-campus | 100% internal assessment |
19S (HAM) Paper outline |
03 Jan 2019 - 17 Feb 2019 | Hamilton | On-campus | 50% internal assessment, 50% examinations |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 27 Jan 2024 16:40pm
- Indicative fees current as of 9 Apr 2024 01:30am