Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares future managers for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of  gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

Internationally recognised

Waikato is ranked in the world's top 250 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2017.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools worldwide, having achieved Triple Crown Accreditation from AACSB, EQUIS and AMBA in 2005.


If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for either the Bachelor of Business or the Bachelor of Management Studies with Honours.

Otherwise you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; also available to study online.

 Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager


Study Digital Business in any of these qualifications

Digital Business as a 1st Major (Bachelor's degree)

Digital Business as a 2nd Major or Minor (Bachelor's degree)

Postgraduate qualifications

100 level

The World of Digital BusinessDIGIB10115.0 Points
Introduction to ManagementSTMGT10115.0 Points

200 level

300 level

Industry Experience 2MSYS31920.0 Points
Managerial Decision MakingMSYS33520.0 Points
E-Business: IT Strategy in ActionMSYS35120.0 Points
Smart Technologies and Social MediaMSYS35320.0 Points
E-Business ImplementationMSYS35820.0 Points
Business Analysis and ConsultancyMSYS36520.0 Points
Managing ProjectsMSYS36620.0 Points
Operations ManagementMSYS37620.0 Points
Directed StudyMSYS39020.0 Points

400 level

Prescriptions for the GradCert(DBus) and GradDip(DBus)

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Digital Business at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

Prescriptions for the BBus(Hons), BMS(Hons), PGCert(DigiBus), PGDip(DigiBus), MDigiBus

Digital Business may be taken as a major for the BMS(Hons) and as a subject for the BBus(Hons) and Master of Digital Business. A Postgraduate Certificate and a Postgraduate Diploma in Digital Business are also available. The requirements for the major and subject are prescribed in the Waikato Management School Student Handbook.

Students enrolling in 500 level Digital Business papers should normally have a minimum of a B average in undergraduate Digital Business papers, with no less than that in 300 and 400 level Digital Business papers. All students should discuss their programme with the Management Student Centre before enrolling.

Digital Business ManagementMSYS55530.0 Points
Contemporary Issues in Digital BusinessMSYS55830.0 Points
E-Business TechnologiesMSYS55915.0 Points
E-Enabled Agile Supply ChainsMSYS57730.0 Points
Report of an InvestigationMSYS59930.0 Points

Digital Business students are encouraged to apply their e-business knowledge learnt in the classroom to practical business situations in the real world.

In DIGIB121 The World of Digital Business, students will gain basic skills in building websites, and learn about Google Sites and mobile apps.

And in DIGIB212 The Techno-Savvy Business, teams of students visit an organisation and interview key staff to find out what the company's IT systems requirements are - just as a real business consultant would. They develop some recommendations around the use of technology solutions, write a formal business report, and then present their findings to the rest of the class.

You'll also get the opportunity to gain some industry experience before you graduate by working at a host organisation, where you'll investigate practical business problems related to the use of digital technology.


Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.

Digital Business subject convenors

Dr Karyn Rastrick
Phone: +64 7 838 4207

Dr Gohar Khan
Phone: +64 7 838 4233