This paper is not offered for 2024

For previous occurrences, try the 2023 version of this year.

15

500

This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.

Additional information

  • Paper details current as of 2 Jun 2024 01:15am
  • Indicative fees current as of 2 Jun 2024 01:20am