15
500
A Trimester, C Trimester
Hamilton
EXPM510
This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.
Teaching Periods and Locations
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26A (HAM)
Hamilton, In-person
26A (HAM)A Trimester :02 Mar 2026 - 28 Jun 2026HamiltonPaper outline100% internal assessment -
26C (HAM)
Hamilton, In-person
26C (HAM)C Trimester :16 Nov 2026 - 14 Feb 2027HamiltonPaper outline100% internal assessment
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26A (HAM) Paper outline |
A Trimester : 02 Mar 2026 - 28 Jun 2026 |
Hamilton |
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100% internal assessment |
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26C (HAM) Paper outline |
C Trimester : 16 Nov 2026 - 14 Feb 2027 |
Hamilton |
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100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
This paper is only available as part of an approved programme of study and not as an elective.
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Additional information
- Paper details current as of 18 Jun 2025 01:10am
- Indicative fees current as of 17 Aug 2025 01:20am