This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.

Teaching Periods and Locations


18A (HAM) Paper outline	A Trimester : 26 Feb 2018 - 24 Jun 2018	Hamilton	On-campus	100% internal assessment
18A (TGA) Paper outline	A Trimester : 26 Feb 2018 - 24 Jun 2018	Tauranga	On-campus	100% internal assessment

This paper will be delivered to Tauranga via video-conference. A minimum of six confirmed enrolments, two weeks before the paper starts, is required for the paper to be offered in Tauranga.

Timetabled lectures

18A (HAM) 18A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Mon	12:00 PM - 2:00 PM	-	Feb 26 - Jun 3
Lecture 2	Wed	9:00 AM - 10:00 AM	S.G.03, Hamilton	Feb 28 - Jun 3

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	12:00 PM - 2:00 PM	-	Feb 26 - Jun 3
Lecture 2	Wed	9:00 AM - 10:00 AM	TGA.DT.126, Tauranga	Feb 28 - Jun 3

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


18A (HAM)	$1,077
18A (TGA)	$1,077

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


18A (HAM)	$4,528
18A (TGA)	$4,528

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MKTG471