This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations


26A (HAM) Paper outline	A Trimester : 02 Mar 2026 - 28 Jun 2026	Hamilton	100% internal assessment
26A (NET) Paper outline	A Trimester : 02 Mar 2026 - 28 Jun 2026	Online	100% internal assessment
26A (TGA) Paper outline	A Trimester : 02 Mar 2026 - 28 Jun 2026	Tauranga	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG308

Teaching Periods and Locations

Indicative Fees

Available subjects

Marketing

Additional information

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