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30

500

MKTG555

This advanced level paper uses a student-centred seminar format to explore characteristics of consumers' decision making, owning, and consuming behaviour. Students study a wide range of both current and classic developments in the consumer behaviour literature. Choosing a few topics to study closely allows students to critically evaluate and extend ideas in the literature and to draw implications for consumers, policy makers, and marketers.

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  • Paper details current as of 2 Jun 2024 01:11am
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