MRKTG562

Strategic Marketing Analysis, Planning and Control

2020
This paper is not offered for 2020

15

500

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Additional information

  • Indicative fees current as of 29 Oct 2025 01:20am