MRKTG562

Strategic Marketing Analysis, Planning and Control

2023
This paper is not offered for 2023

For previous occurrences, try the 2022 version of this year.

15

500

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Timetabled lectures

There are no timetabled lectures for this paper

Additional information

  • Indicative fees current as of 22 Oct 2025 01:20am