Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.

Teaching Periods and Locations


26B (TGA) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

26B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	1:00 PM - 3:00 PM	TCBD.2.08, Tauranga	Jul 14 - Oct 18

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


26B (TGA)	$1,205

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


26B (TGA)	$4,979

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG564