MRKTG564

Digital Marketing Strategy

2026

15

500

B Trimester

Tauranga

Restricted paper: MRKTG203

Digital marketing applies the fundamentals of marketing strategy to digital business through the application of digital tools and platforms. In the modern age, all businesses use the internet and mobile platforms to varying degrees. The paper teaches the development of marketing strategy to fully exploit digital technology for marketing purposes.

Teaching Periods and Locations

26B (TGA)
Paper outline
B Trimester :
13 Jul 2026 - 08 Nov 2026
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

  • Paper details current as of 22 Aug 2025 01:01am
  • Indicative fees current as of 22 Aug 2025 01:20am