This paper provides students with an applied application of advertising and promotional strategies. Students will understand the importance of these areas in the development of an organisation's brand positioning strategy.

Teaching Periods and Locations


26B (TGA) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Tauranga		100% internal assessment

Timetabled lectures

26B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jul 13 - Oct 18

There may be activities other than lectures or for other occurrences; for more details, check the online timetable for this paper.

Indicative Fees

Domestic

International


26B (TGA)	$1,205

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


26B (TGA)	$4,979

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG567