TOMG307

Managing Tourism Demand and Behaviour

2018
This paper is not offered for 2018

20

300

TOMG202

This paper provides an insight into tourist behaviour within the tourism and hospitality industry. Managers in the tourism/hospitality industry, need to understand how and why tourists select specific hotels/resorts, restaurants, airlines, tour operators and how tourists view their products and services compared to their competitors offerings. This insight and knowledge enables service concepts and products to be designed, packaged and promoted in a way that will attract their target markets.

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