MRKTG102

Principles of Consumer Behaviour and Research

2024

15

100

B Trimester

Hamilton, Tauranga

MRKTG202, MKTG255, MKTG355

This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.

Teaching Periods and Locations

24B (HAM)
Paper outline
B Trimester :
08 Jul 2024 - 03 Nov 2024
Hamilton 100% internal assessment
24B (TGA)
Paper outline
B Trimester :
08 Jul 2024 - 03 Nov 2024
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

24B (HAM) 24B (TGA)
Name Day Time Room Dates
Lecture 1 Tue 4:00 PM - 6:00 PM - Jul 9 - Oct 13
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM TCBD.2.03, Tauranga Jul 8 - Oct 13
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
24B (HAM) $913
24B (TGA) $913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

24B (HAM) $4,337
24B (TGA) $4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 11 Feb 2024 01:02am
  • Indicative fees current as of 6 May 2024 01:30am