MRKTG102

Principles of Consumer Behaviour and Research

2025

15

100

B Trimester

Hamilton, Tauranga

MRKTG202, MKTG255, MKTG355

This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.

Teaching Periods and Locations

25B (HAM)
Paper outline
B Trimester :
07 Jul 2025 - 02 Nov 2025
Hamilton 100% internal assessment
25B (TGA)
Paper outline
B Trimester :
07 Jul 2025 - 02 Nov 2025
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

25B (HAM) 25B (TGA)
Name Day Time Room Dates
Lecture 1 Tue 10:00 AM - 12:00 PM MSB.1.04, Hamilton Jul 1 - Oct 5
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM TCBD.2.03, Tauranga Jun 30 - Oct 5
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
25B (HAM) $968
25B (TGA) $968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

25B (HAM) $4,553
25B (TGA) $4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 2 Jun 2024 03:55am
  • Indicative fees current as of 28 Sep 2024 01:20am