This paper introduces consumer behaviour and research methods, relating to strategic marketing decisions. Theories draw from psychology, social and behavioural sciences and emphasise decision making processes and research methods for consumer markets.

Teaching Periods and Locations


25B (HAM) Paper outline	B Trimester : 07 Jul 2025 - 02 Nov 2025	Hamilton		100% internal assessment
25B (TGA) Paper outline	B Trimester : 07 Jul 2025 - 02 Nov 2025	Tauranga		100% internal assessment

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Timetabled lectures and tutorials

25B (HAM) 25B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	10:00 AM - 12:00 PM	MSB.1.04, Hamilton	Jul 1 - Oct 5

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 1:00 PM	TCBD.2.03, Tauranga	Jun 30 - Oct 5

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG102

Teaching Periods and Locations

Timetabled lectures and tutorials

Indicative Fees

Available subjects

Marketing

Global Markets

Additional information

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