MRKTG302

Consumer and Buyer Behaviour

2019

15

300

A Trimester, B Trimester

Hamilton, Tauranga

MKTG151 or MRKTG101

MKTG255, MKTG355, MKTG455 and MRKTG202

To see available locations for each teaching period, view the teaching periods and locations table.

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations
19A (HAM)
Paper outline 		A Trimester :
25 Feb 2019 - 23 Jun 2019 		Hamilton On-campus 100% internal assessment
19B (HAM)
Paper outline 		B Trimester :
08 Jul 2019 - 03 Nov 2019 		Hamilton On-campus 100% internal assessment
19B (TGA)
Paper outline 		B Trimester :
08 Jul 2019 - 03 Nov 2019 		Tauranga On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

19A (HAM) 19B (HAM) 19B (TGA)
Name Day Time Room Dates
Lecture 1 Wed 3:00 PM - 5:00 PM S.G.02, Hamilton Feb 27 - Jun 2
Lecture 2 Thur 3:00 PM - 4:00 PM S.G.02, Hamilton Feb 28 - Jun 2
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 9:00 AM - 10:00 AM S.G.02, Hamilton Jul 9 - Oct 13
Lecture 2 Fri 1:00 PM - 3:00 PM L.G.04, Hamilton Jul 12 - Oct 13
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 1:00 PM - 3:00 PM - Jul 8 - Oct 13
Lecture 2 Tue 4:00 PM - 5:00 PM TCBD.2.13, Tauranga Jul 9 - Oct 13
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
19A (HAM) $824
19B (HAM) $824
19B (TGA) $824

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
19A (HAM) $3,566
19B (HAM) $3,566
19B (TGA) $3,566

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

  • Paper details current as of 31 May 2024 23:32pm
  • Indicative fees current as of 29 Mar 2025 01:20am