Consumer and Buyer Behaviour

This paper is not offered for 2021

For previous occurrences, try the 2020 version of this year.



MKTG151 or MRKTG101

MKTG255, MKTG355, MKTG455 and MRKTG202

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.

Additional information

  • Paper details current as of 1 Jun 2024 15:05pm
  • Indicative fees current as of 2 Jun 2024 01:20am