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15
300
MKTG151 or MRKTG101
MKTG255, MKTG355, MKTG455 and MRKTG202
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.
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- Paper details current as of 1 Jun 2024 15:05pm
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