MRKTG302

Consumer and Buyer Behaviour

2026
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15

300

MKTG151 or MRKTG101

MKTG255, MKTG355, MKTG455 and MRKTG202

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.

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