Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities.

Teaching Periods and Locations


26B (HAM) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Hamilton		100% internal assessment
26B (NET) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Online		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

26B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Thur	1:00 PM - 4:00 PM	J.1.01, Hamilton	Jul 16 - Oct 11
Lecture 1 *22 AUG 15 OCT	Thur	1:00 PM - 4:00 PM	J.1.05, Hamilton	Aug 20 - Oct 18

There may be activities other than lectures or for other occurrences; for more details, check the online timetable for this paper.

Indicative Fees

Domestic

International


26B (HAM)	$1,026
26B (NET)	$1,026

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


26B (HAM)	$4,781
26B (NET)	$4,781

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG304