This paper focuses on food marketing and consumer perceptions, choice motives, segmentation and attitudes towards traditional, sustainable and innovative food products.

Teaching Periods and Locations


27B (HAM) Paper outline (opens in a new tab)	B Trimester : 12 Jul 2027 - 07 Nov 2027	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

This paper is only available to students enrolled in the Postgraduate Certificate in Management (Agribusiness), Postgraduate Diploma in Management (Agribusiness) and the Master of Management (Agribusiness).

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Indicative Fees

Domestic

International

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Agribusiness

Additional information

Subject regulations

AGBUS571