EXMBM522

Marketing Strategy

2027

500

B Trimester

Hamilton

EXPM510

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Teaching Periods and Locations


27B (HAM) Paper outline (opens in a new tab)	B Trimester : 12 Jul 2027 - 07 Nov 2027	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

This paper is only available as part of an approved programme of study and not as an elective.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.
Note: The 2027 timetable is not yet available.

Indicative Fees

Domestic

International

Note: Fees for 2027 are not yet available.

You will be sent an enrolment agreement which will confirm your fees.

Any tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.