This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Teaching Periods and Locations


27B (HAM) Paper outline	B Trimester : 12 Jul 2027 - 07 Nov 2027	Hamilton		100% internal assessment

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This paper is only available as part of an approved programme of study and not as an elective.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

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You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

Subject regulations

EXMBM522

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Additional information

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