MRKTG306

Services Marketing

2023
This paper is not offered for 2023

For previous occurrences, try the 2022 version of this year.

15

300

MKTG151 or MRKTG101

MKTG354 and MKTG454

This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.

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Additional information

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