This paper develops students' abilities to apply key theories and concepts from services marketing to real-world service situations. The paper takes a managerial approach with emphasis on customers' experiences.

Teaching Periods and Locations


21A (HAM) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Hamilton	100% internal assessment
21A (TGA) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Tauranga	100% internal assessment
21B (HAM)	Cancelled	Contact the School or Faculty Office for more information.

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

21A (HAM) 21A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Thur	2:00 PM - 4:00 PM	MSB.1.05, Hamilton	Mar 4 - Jun 6
Lecture 2	Fri	10:00 AM - 11:00 AM	S.1.04, Hamilton	Mar 5 - Jun 6

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Thur	2:00 PM - 4:00 PM	TCBD.2.13, Tauranga	Mar 4 - Jun 6
Lecture 2	Fri	10:00 AM - 11:00 AM	TCBD.2.13, Tauranga	Mar 5 - Jun 6

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


21A (HAM)	$850
21A (TGA)	$850
21B (HAM)	$850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


21A (HAM)	$3,783
21A (TGA)	$3,783
21B (HAM)	$3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG306