Digital Business

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.
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Why study Digital Business?

New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.

This subject prepares students for a fast-evolving world where 'disruptive' digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service.

By studying Digital Business at Waikato, you'll be introduced to a wide range of e-business technologies that today's managers need to understand. And you'll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager.

Once you graduate, you'll be in hot demand among companies looking to secure a competitive advantage.

In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.

For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.

Career Opportunities

  • Business systems analyst
  • Chief Technology/Information Officer
  • Digital business or e-commerce manager
  • Digital marketing specialist
  • Digital and social media manager
  • Digital strategist
  • E-commerce entrepreneur
  • E-commerce project manager
  • Web/systems developer
  • Web systems project manager

Hamilton, Online

Internationally recognised

You'll study at our internationally recognised Waikato Management School, which is in the top 1% of business schools globally thanks to our prestigious Triple Crown Accreditation from AACSB, EQUIS and AMBA.

Waikato is also ranked in the world's top 175 universities for Business and Economics in the Times Higher Education World University Subject Rankings.


If you wish to take Digital Business as your 1st Major subject, you'll need to enrol for the Bachelor of Business.

Otherwise, you can normally take it as a 2nd Major (8 papers) or Minor subject (4 papers) for any other bachelor's degree offered at the University of Waikato.

Graduates should also take a look at our Master of Digital Business, a 12-month postgraduate course that includes an industry internship; with the option to study completely online.

Digital Business papers


Visit our Scholarship Finder for information about possible scholarships.

Contact us

Management Student Centre (MSC)

MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
Opening hours: 8:45am - 4:45pm, Monday to Friday