MRKTG303

Advertising and Integrated Marketing Communications

2020
This paper is not offered for 2020

For previous occurrences, try the 2019 version of this year.

15

300

MKTG151 or MRKTG101

MKTG273, MKTG373 and MRKTG203

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for a specified organisation.

Additional information

  • Paper details current as of 27 Jan 2024 18:15pm
  • Indicative fees current as of 9 Apr 2024 01:30am