Breadcrumbs

In the digital era, business analytics has emerged as a ‘superhero tool’ in the manager’s arsenal for helping organisations to develop innovative new products and processes that will add to the bottom line.

Analytics can be used to ‘splice and dice’ real-time data from multiple information sources – using sophisticated techniques such as algorithms, artificial intelligence and machine learning – to uncover deep insights about business performance, and highlight opportunities to create added value. However, it’s not a silver-bullet solution.

Professor Rajeev Sharma of Waikato Management School will explain why analytics doesn’t always live up to its full potential, and what organisations can do to fix that situation, at a free public lecture on Tuesday 21 May called ‘I invested a million dollars in business analytics but what did I get for it?'.

A former electrical engineer, Professor Sharma has more than 20 years’ experience in research and consulting work. He has ranked as one of the world’s top 10 research scholars in the field of management information systems and his publications have more than 2500 Google Scholar citations.

The lecture is part of the Hamilton Public Lecture Series, which introduces the University’s newest professors to the community and gives them a chance to demonstrate how their work is having a real impact on the world around us.

Professor Sharma and his colleagues have identified a four-step ‘winning formula’ for organisations to realise the true value of their business analytics.

“The problem is that analytics is not a killer application,” he says. “To innovate successfully, an organisation’s senior managers must show a sustained commitment to actioning those data-driven insights through ongoing investment in second-stage innovation projects. You also need talented, experienced staff who demonstrate a high level of technical and entrepreneurial skills, and have the competency to evaluate risk and make good business decisions.”

This free public lecture will be held in the Gallagher Academy of Performing Arts, Gate 2B, Knighton Road, Hamilton, starting at 5.45pm. Complimentary drinks and nibbles will be served from 5.15pm. Please register your attendance online.

Latest stories

Related stories

Taking down the mastermind of bacteria

University of Waikato’s Dr Joanna Hicks is finding a new way to wipe out the…

Jenny and Sarah Dublin

Theft from many angles

Two fourth-year law students were in Dublin last month where the only thing on their…

Building a new knowledge base in the Pacific

Masters’ graduate Riby Tupiti taking a lot of learning from both inside and outside the…

NASA scholars have liftoff

Two University of Waikato students are off to the US for internships at NASA.

A gift for education

After 40 years in education, focusing on gifted students and having two of her own,…

New group advocates for the health of transgender people

Dr Jaimie Veale is one of those spearheading the new Professional Association for Transgender Health…

Ua kau ka haili ʻōpua

Hailiʻōpua Baker is bringing Indigenous Hawaiian theatre to the fore as she graduates with her…

Peter Ayson Caitlin Langlands

One student, three specialties

All-rounder Caitlin Langlands receives a special award.

A dream come true

For international student Guillermo William Revelo, New Zealand is no longer just a dream holiday…

New report reveals huge gaps in knowledge about environmental change

Troy Baisden looks at the Environment Aotearoa 2019 report.

Māori loanwords in NZ English are less about meaning, more about identity

Dr Andreea Calude and Masters' graduate Katie Levendis look at the latest trends for loanwords.