EXMBM522

Marketing Strategy

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Paper Information

Points: 15.0
Internal assessment / examination: 100:0
Restriction(s): EXPM510

Trimesters and Locations

Occurrence Code When taught Where taught
22B (HAM)B Trimester : 18 Jul 2022 - 13 Nov 2022 Hamilton
EXMBM522-22B (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.
22J (HAM)J Teaching period : 7 Mar 2022 - 10 Apr 2022 Hamilton
EXMBM522-22J (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

EXMBM522-22N (HAM) have been cancelled. Please contact the School or Faculty Office for more information.

Cancelled Occurrences

Cancelled Occurrences
22N (HAM)N Teaching period : 2 May 2022 - 5 Jun 2022 Hamilton
EXMBM522-22N (HAM) is offered in FLEXI mode. For those taking the paper online, please note there are some elements that require students to be online at specified times.

Timetabled Lectures for Marketing Strategy (EXMBM522)

DayStartEndRoomDates
Tue11:00 AM2:00 PMMSB.1.36Mar 7 - Mar 13
Wed2:00 PM5:00 PMMSB.1.36Mar 7 - Mar 13
Fri2:00 PM5:00 PMMSB.1.36Mar 7 - Mar 13
Tue11:00 AM2:00 PMMSB.1.36Mar 14 - Mar 20
Wed2:00 PM5:00 PMMSB.1.36Mar 14 - Mar 20
Fri2:00 PM5:00 PMMSB.1.36Mar 14 - Mar 20
Tue11:00 AM2:00 PMMSB.1.36Mar 21 - Mar 27
Wed2:00 PM5:00 PMMSB.1.36Mar 21 - Mar 27
Fri2:00 PM5:00 PMMSB.1.36Mar 21 - Mar 27
Tue11:00 AM2:00 PMMSB.1.36Mar 28 - Apr 3

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for EXMBM522 for more details


Indicative Fees for Marketing Strategy (EXMBM522)

Occurrence Domestic International
 Tuition Resource 
22B (HAM) $1015 $4418
22J (HAM) $1015 $4418
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following 2021 paper outlines are available for EXMBM522. Please contact the Faculty or School office for details on 2022 outlines.

Additional Information

Available Subjects:  Executive Education

Other available years: Marketing Strategy - EXMBM522 (2021) , Marketing Strategy - EXMBM522 (2020) , Marketing Strategy - EXMBM522 (2019)

Paper details current as of : 20 October 2021 9:21am
Indicative fees current as of : 21 October 2021 4:32am

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