EXLD582

End-to-End Marketing

2022
This paper is not offered for 2022

For previous occurrences, try the 2021 version of this year.

15

500

This paper gives an undersanding of the principles of marketing and strategy development and how sales and service people add value to the entire sales and customer experience cycle. It develops understanding of the roles, the interface between sales and service, and the implications of actions taken.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Additional information

  • Indicative fees current as of 30 Oct 2025 01:20am