EXMBM522

Marketing Strategy

2023

15

500

A Trimester, C Trimester

Hamilton

EXPM510

This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Teaching Periods and Locations
23A (HAM)
Paper outline 		A Trimester :
27 Feb 2023 - 25 Jun 2023 		Hamilton 100% internal assessment
23C (HAM)
Paper outline 		C Trimester :
13 Nov 2023 - 18 Feb 2024 		Hamilton 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

23A (HAM)
Name Day Time Room Dates
Lecture 1 Tue 2:00 PM - 5:00 PM MSB.1.36 / MSB.1.37, Hamilton Feb 28 - Jun 4

There may be activities other than lectures or for other occurrences; for more details, check the online timetable for this paper.

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
23A (HAM) $1,043
23C (HAM) $1,043

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
23A (HAM) $4,261
23C (HAM) $4,261

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

  • Paper details current as of 1 Jun 2024 22:22pm
  • Indicative fees current as of 5 Nov 2025 01:20am