This paper is not offered for 2024

To see papers available, visit the Papers page.

15

500

The objective of this paper is to examine the various communication and promotional activities within the distinctive realm of sport. It will review theories and research in advertising, branding and public relations in relation to sport with a view to developing students' practical and critical understanding of these areas.

Additional information

  • Indicative fees current as of 2 Jun 2024 01:20am