MINT471

Strategic Brand Management

2018
This paper is not offered for 2018

20

400

This paper examines why brands are important, what brands mean to consumers and how brands can be built, managed and valued.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Additional information

  • Indicative fees current as of 30 Oct 2025 01:20am