MKTG273

Integrated Marketing Promotions

2018
This paper is not offered for 2018

20

200

This paper provides students with an applied application of advertising and promotional strategy. Students will understand the importance of these areas in the development of an organisation's brand positioning strategy.

Additional information

  • Paper details current as of 31 May 2024 19:03pm
  • Indicative fees current as of 2 Jun 2024 01:20am