MKTG355

Consumer Behaviour

2020
This paper is not offered for 2020

For previous occurrences, try the 2019 version of this year.

20

300

MINT151, MINT209, MKTG151 or MKTG209

MINT455, MKTG255, MRKTG202 and MKTG455 and MINT355

This paper examines how and why consumers acquire, use, and dispose of goods, services, and ideas, with special attention to marketing, advertising, and public policy applications.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Additional information

  • Indicative fees current as of 29 Oct 2025 01:20am