Marketing is all about satisfying customer needs. The power of marketing to attract customers and build strong brands is key to business success.
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Why study Marketing?

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Studying Marketing can open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.

Marketing is far more than just selling – ultimately, it also determines what products and services an organisation will offer, to which customers, at what price, using which channels.

Career Opportunities

  • Marketing/sales manager
  • Marketing executive
  • Advertising account executive
  • Brand and campaign manager
  • Business development manager
  • Content marketing writer
  • Customer experience manager
  • Digital marketing specialist
  • International marketing analyst
  • Market researcher
  • Social media marketer

Hamilton, Tauranga

Course content

In your first year you'll learn about marketing principles and start putting them into practice.

For one assignment, you'll work in teams to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Learn from the best

You'll study at our internationally recognised Waikato Management School, which is in the top 1% of business schools globally thanks to our prestigious Triple Crown Accreditation from AACSB, EQUIS and AMBA.

Waikato is also ranked in the world's top 175 universities for Business and Economics in the Times Higher Education World University Subject Rankings.

Study in Tauranga

Students can study Marketing in Tauranga as a major subject in the Bachelor of Business.

For advice before you enrol, please contact a Tauranga Future Student Advisor, email or phone 0800 WAIKATO.


Visit our Scholarship Finder for information about possible scholarships

Marketing papers


Management Student Centre(MSC)

MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
Opening hours: 8.30am - 5.00pm Monday to Friday