Developments in Marketing Strategy

This paper is not offered for 2018



MRKTG101 and MRKTG200 (or instructor's discretion).

MINT551, MKTG551

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Additional information

  • Paper details current as of 27 Jan 2024 14:59pm
  • Indicative fees current as of 21 May 2024 01:20am