This paper is not offered for 2018
30
500
MRKTG101 and MRKTG200 (or instructor's discretion).
MINT553 or MKTG553
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
Additional information
- Paper details current as of 27 Jan 2024 14:59pm
- Indicative fees current as of 9 Apr 2024 01:30am