This paper is not offered for 2024

For previous occurrences, try the 2023 version of this year.



MRKTG101 and MRKTG200 (or instructor's discretion).

MINT553 or MKTG553

This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.

Additional information

  • Paper details current as of 27 Jan 2024 23:51pm
  • Indicative fees current as of 9 Apr 2024 01:30am