MRKTG562

Strategic Marketing Analysis, Planning and Control

2023
This paper is not offered for 2023

For previous occurrences, try the 2022 version of this year.

15

500

This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Additional information

  • Paper details current as of 27 Jan 2024 23:21pm
  • Indicative fees current as of 21 May 2024 01:20am