This paper explores the evolving landscape of public relations (PR) in the 21st century, focusing on contemporary challenges, trends, and practices. The paper will critically examine the impact of digital media on PR, ethical dimensions of PR, reputation management, crisis communication, and the role of PR in shaping societal and organisational narratives. Students will engage with theoretical and practical material, using case studies to analyse how PR functions in a dynamic global environment.

Teaching Periods and Locations


26B (HAM) Paper outline	B Trimester : 13 Jul 2026 - 08 Nov 2026	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

26B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Mon	3:00 PM - 5:00 PM	TC.4.14, Hamilton	Jul 13 - Oct 18
Lecture 2	Fri	4:00 PM - 6:00 PM	TA.2.06, Hamilton	Jul 17 - Oct 18

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


26B (HAM)	$2,410

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


26B (HAM)	$9,959

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Public Relations

Additional information

Subject regulations

PUBRL500