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BBus - Digital Business as a major

Unlock your potential with the new Bachelor of Business at Waikato, launching in 2024.
Real-world learning experiences, academic excellence, and flexible study options combine forces to supercharge your future career.

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

Apply to enrol

Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Estimated Fees* (Domestic): $7,103 per year
Estimated Fees* (International): $34,695 per year
Entry Requirements: Undergraduate International
Area of Study:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

Degree Planner

Degree planner — BBus in Digital Business (Single or Double Major)

* If you taking the BBus with a double major, choose the higher level paper indicated in the box.

Year 2

Tools for Managing Projects

200 Level or above
Any Management paper

100 Level or above
Any Management paper or 3 Experience Modules

200 Level

200 Level

200 Level

Year 3

WSOMM 396/399
Work-Integrated Learning (WIL)

200 or 300 * Level

200 or 300 * Level

200 or 300 * Level

  • Major
  • Field
  • Elective

Experience modules (worth 5 points each) can be completed in the teaching breaks between trimesters A, B and C. If you complete three modules, you will receive credit for one 15-point paper at 200 Level.

This information is provisional and subject to change.

Paper details

Open this section to read more


Digital Business gives students a sought-after blend of business and IT skills to prepare you for a career as a digital manager in our fast-evolving world. You will gain an understanding of the latest digital technologies, such as big data and cloud computing and how they can be used to revolutionise business operations and customer service across all industries, from banking and finance through to agriculture and healthcare.

Digital Business is available as a first major for the Bachelor of Business (BBus) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Digital Business may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Digital Business as a single major for the BBus and BMS(Hons), students must gain 135 points from papers listed for Digital Business, including 105 points above 100 level, and 60 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB200, DIGIB201, DIGIB202, DIGIB302, DIGIB303, DIGIB304, and one of PRMGT302 or STMGT306. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of either PRMGT302 or STMGT306.

To complete Digital Business as part of a double major for the BBus, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Digital Business, including 90 points above 100 level, and 45 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB200, DIGIB201, DIGIB202, DIGIB302, DIGIB303, and DIGIB304.

To complete a minor in Digital Business, students must complete 60 points from the papers listed for the Digital Business major, including at least 30 points above 100 level. Students must complete DIGIB101.


[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.

100 Level

Code Paper Title Points Occurrence / Location
DIGIB101The World of Digital Business15.024B (Hamilton), 24B (Hamilton Waikato College), 24C (Hamilton Waikato College) & 24VB (National Economics University, Vietnam)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
MGSYS101Digital Business and Supply Chain Management15.024A (Hamilton), 24A (Hamilton Waikato College), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24VA (Internet National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.

200 Level

Code Paper Title Points Occurrence / Location
DIGIB200Tools for Managing Projects15.024A (Hamilton) & 24VA (National Economics University, Vietnam)
This paper introduces foundational project management concepts using a holistic approach to link students' theoretical knowledge to practice. Lecture content supports practical lab-based learning, where students develop technical competencies using project management software tools for a range of project management activities.
DIGIB201Creating Value with Social Media Analytics15.024B (Hamilton) & 24VB (Internet National Economics University, Vietnam)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from a vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business15.024A (Hamilton) & 24VA (National Economics University, Vietnam)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.

300 Level

Code Paper Title Points Occurrence / Location
DIGIB302Digital Business Technology Trends15.024B (Hamilton) & 24VB (National Economics University, Vietnam)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet of Things, Beacons, Virtual Reality etc.
DIGIB303Managing Digital Business Transformation15.024A (Hamilton) & 24VA (National Economics University, Vietnam)
This paper focuses on digital business transformation. It will help future managers deliver business value by being informed participants and leaders in digital business transformation.
DIGIB304Digital Business Enterprise Implementation15.024B (Hamilton) & 24VB (National Economics University, Vietnam)
The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
MNGMT362E-Logistics15.024VB (National Economics University, Vietnam)
This paper aims to develop students' ability to design and manage e-logistics technologies. The paper emphasises the importance of fast-developing information and communication technologies in a contemporary logistic enviornment.
PRMGT302Project Management in Practice15.024A (Online), 24B (Online) & 24C (Online)
This paper addresses advanced important practical project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
STMGT306Business Ecosystems15.024G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
BUSAN543Applied Business Analytics30.024B (Hamilton) & 24B (Online)
This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems.
DIGIB519Professional Field Internship30.024A (Hamilton), 24B (Online) & 24C (Online)
This paper facilitates practical experience building and skills development through an intensive industry internship for graduate level students. This paper is delivered online, and students will be on site and at work in their host organisations from 8-13 weeks, based in host organisations in New Zealand or overseas.
DIGIB552Applied Research Methods and Project30.024A (Online)
This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, ran that having an academic focus. The paper will be delivered solely online. A we...
DIGIB555Digital Business Management30.024A (Hamilton) & 24A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
DIGIB558Contemporary Issues in Digital Business30.024B (Hamilton) & 24B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
DIGIB591Digital Business Dissertation30.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB592Digital Business Dissertation60.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB593Digital Business Thesis90.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
DIGIB594Digital Business Thesis120.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
SCMGT577E-Enabled Agile Supply Chains30.024B (Hamilton)
Agility is at the cutting edge of contemporary supply network management and a leading strategy for competing in today's highly competitive marketplace. This paper explores agility and technology-enabled supply chains.

800 Level

Code Paper Title Points Occurrence / Location
DIGIB800Digital Business MPhil Thesis120.024X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
DIGIB900Digital Business PhD Thesis120.024I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga)
No description available.

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Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: [email protected]

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton