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BBus - Digital Business as a major

Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.

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Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Fees (Domestic): $6,720 per year (approx) - 2020 fees
Fees (International): $29,380 per year
Entry Requirements: Undergraduate International
Area of Study:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

Degree Planner

Degree planner — BBus in Digital Business (single major)

Year 1

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Elective or Minor

100 Level
Elective or Minor

Year 3

9th Major paper*
MGSYS302 or STMGT306

300 Level
Work-Integrated Learning paper*

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

  • Major
  • Field
  • Elective
This information is provisional and subject to change.

Required papers

Open this section to read more

Business Fundamentals papers:

  • ACCTN101 Accounting for Management
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • MRKTG101 Fundamentals of Successful Marketing
  • STMGT101 Introduction to Management

*Ninth major paper:

  • MGSYS302 Project Management Systems, Processes and Personnel
  • STMGT306 Entrepreneurial Eco-Systems

You have the option to swap the 9th Major paper* for the Work-Integrated Learning paper*, and count it towards your Digital Business major instead. This would give you the flexibility to take any other Management paper at 300 level.

*Work-Integrated Learning papers:

Digital Business gives students a sought-after blend of business and IT skills to prepare you for a career as a digital manager in our fast-evolving world. You will gain an understanding of the latest digital technologies, such as big data and cloud computing and how they can be used to revolutionise business operations and customer service across all industries, from banking and finance through to agriculture and healthcare.

Digital Business is available as a first major for the Bachelor of Business (BBus) and the Bachelor of Management Studies with Honours (BMS(Hons)). Digital Business may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Digital Business as a single major for the BBus and BMS(Hons), students must gain 135 points from papers listed for Digital Business, including 105 points above 100 level, and 60 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB201, DIGIB202, PRMGT200, DIGIB302, DIGIB303, DIGIB304, and one of MGSYS302 or STMGT306. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of either MGSYS302 or STMGT306.

To complete Digital Business as part of a double major for the BBus, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Digital Business, including 90 points above 100 level, and 45 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB201, DIGIB202, PRMGT200, DIGIB302, DIGIB303, and DIGIB304.

To complete a minor in Digital Business, students must complete 60 points from the papers listed for the Digital Business major, including at least 30 points above 100 level. Students must complete DIGIB101.

100 Level

Code Paper Title Occurrence / Location
DIGIB101The World of Digital Business20B (Hamilton) & 20C (Waikato Pathways College)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Waikato Pathways College) & 20X (Zhejiang University City College, Hangzhou China)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.

200 Level

Code Paper Title Occurrence / Location
DIGIB201Creating Value with Social Media Analytics20B (Hamilton)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business20A (Hamilton)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.
MGSYS200Tools for Managing Projects20A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.

300 Level

Code Paper Title Occurrence / Location
DIGIB301Creating Value with Social Media Analytics20B (Hamilton)
The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
DIGIB302Digital Business Technology Trends20B (Hamilton)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet of Things, Beacons, Virtual Reality etc.
DIGIB303Managing Digital Business Transformation20A (Hamilton)
This paper focuses on the management of digital business transformation. This paper has been designed to help future managers deliver business value by being informed participants and leaders in digital business transformation.
DIGIB304Digital Business Enterprise Implementation20B (Hamilton)
The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
ECONS305Entrepreneurial Discovery and Innovation20A (Hamilton) & 20B (Hamilton)
This paper explains how to find business opportunities, explore innovative new markets, appraise opportunities and manage risk. In economics, entrepreneurship combines with land, labour, capital and natural resources to produce profit. Innovation and risk-taking are essential to a country's ability to succeed in a dynamic and incre...
MGSYS300Tools for Managing Projects20A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
MGSYS302Project Management Systems, Processes and Personnel20B (Hamilton)
This paper addresses advanced important project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
STMGT306Entrepreneurial Ecosystems20G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Occurrence / Location
DIGIB519Professional Field Internship20B (Online) & 20X (Online)
This paper, usually taken in the New Zealand summer period from November to February, facilitates practical experience building and skills development through an intensive industry internship for graduate level students. The paper is delivered online, and students will be on-site and at work in their host organisations from 8-13 we...
DIGIB555Digital Business Management20A (Hamilton) & 20A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
DIGIB558Contemporary Issues in Digital Business20B (Hamilton) & 20B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
DIGIB559E-Business Technologies20B (Online)
The Internet and Web technologies are driving fundamental changes in the way that businesses interact today, and e-business is booming as organisations strive to improve efficiency, enter new markets, or gain competitive advantage through improved business processes, resource management, just-in-time provisioning and business relat...
MGSYS552Applied Research Methods and Project20A (Online)
This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, rather than having an academic focus. The paper will be delivered solely online. T...
MNMGT581Research Methods in Management Studies20A (Hamilton), 20B (Hamilton), 20B (Online) & 20G (Hamilton)
This paper aims to introduce students to the assumptions underlying the different methodologies and methods for performing research in the social sciences. The focus is on interpretive, positivist, critical, and mixed methods. The paper attempts to give students the conceptual and methodological resources needed to think and conver...
MRKTG552Advanced Advertising Strategy20B (Online)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ...
SCMGT577E-Enabled Agile Supply Chains20B (Hamilton)
Agility is at the cutting edge of supply chain management and is a leading strategy for competing in today's highly competitive global marketplace; and successful agile supply chains are critically dependent on E-business strategies and systems. This paper is based on foundational and current readings in supply chain strategies inc...

800 Level

Code Paper Title Occurrence / Location
DIGIB800Digital Business MPhil Thesis20X (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
DIGIB900Digital Business PhD Thesis20X (Hamilton) & 20X (Tauranga)
No description available.

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Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.