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BBus - Digital Business as a major

Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.

Looking for a sought-after blend of business and IT skills? Gain expertise in the latest digital technologies and pursue a career as a tech-savvy manager, helping companies to improve their business performance.


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Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Fees (Domestic): $6,797 per year - 2021 fees
Fees (International): $30,260 per year
Entry Requirements: Undergraduate International
Area of Study:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Web systems project manager
  • E-commerce project manager
  • E-business manager
  • Business systems analyst
  • Web / systems developer
  • Digital marketing specialist
  • E-commerce entrepreneur
  • Business manager

Degree Planner

Degree planner — BBus in Digital Business

Year 1

100 Level
One of Business Fundamentals

100 Level
One of Business Fundamentals

100 Level
One of Business Fundamentals

100 Level
One of Business Fundamentals

100 Level
Elective or Minor

100 Level
Elective or Minor

Year 2

DIGIBI200
Tools for Managing Projects

100 Level or above
Elective or Minor

200 Level
Elective or Minor

200 Level
Elective or Minor

Year 3

PRMGT302 or STMGT306*

300 Level
Work-Integrated Learning: WSOMM396/399

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

  • Major
  • Field
  • Elective
This information is provisional and subject to change.

Required papers

Open this section to read more

Business Fundamentals papers:

  • ACCTN101 Accounting for Management
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • MRKTG101 Fundamentals of Successful Marketing
  • STMGT101 Introduction to Management

300 Level papers:

*Students have the option to replace the 9th Major paper in Year 3 with the work-integrated learning paper WSOMM396/399. This provides the flexibility to take any other management paper at 300 Level instead.

Work-Integrated Learning papers:


Digital Business gives students a sought-after blend of business and IT skills to prepare you for a career as a digital manager in our fast-evolving world. You will gain an understanding of the latest digital technologies, such as big data and cloud computing and how they can be used to revolutionise business operations and customer service across all industries, from banking and finance through to agriculture and healthcare.

Digital Business is available as a first major for the Bachelor of Business (BBus) and the Bachelor of Management Studies with Honours (BMS(Hons)). Digital Business may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Digital Business as a single major for the BBus and BMS(Hons), students must gain 135 points from papers listed for Digital Business, including 105 points above 100 level, and 60 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB200, DIGIB201, DIGIB202, DIGIB302, DIGIB303, DIGIB304, and one of PRMGT302 or STMGT306. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of either PRGMT302 or STMGT306.

To complete Digital Business as part of a double major for the BBus, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Digital Business, including 90 points above 100 level, and 45 points above 200 level. Students must complete DIGIB101, MGSYS101, DIGIB200, DIGIB201, DIGIB202, DIGIB302, DIGIB303, and DIGIB304.

To complete a minor in Digital Business, students must complete 60 points from the papers listed for the Digital Business major, including at least 30 points above 100 level. Students must complete DIGIB101.

100 Level

Code Paper Title Points Occurrence / Location
DIGIB101The World of Digital Business15.021B (Hamilton), 21C (Internet Waikato College) & 21C (University of Waikato College)
Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management15.021A (Hamilton), 21A (Tauranga), 21B (Hamilton), 21B (Internet Waikato College), 21B (University of Waikato College) & 21X (Zhejiang University City College, Hangzhou China)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.

200 Level

Code Paper Title Points Occurrence / Location
DIGIB200Tools for Managing Projects15.021A (Hamilton)
This paper will develop hands on knowledge and experience into the commonly used tools for managing projects. Students will develop basic competences of several computer-based tools.
DIGIB201Creating Value with Social Media Analytics15.021B (Hamilton)
The paper offers concepts and techniques that businesses need to extract valuable hidden business insights from vast amount of social media data that can ultimately lead to good business decisions.
DIGIB202The Techno-Savvy Business15.021A (Hamilton)
The very latest digital technologies are introduced. As well as developing hands-on skills in these technologies, students are also provided the opportunity to consider how such technologies should be adopted.

300 Level

Code Paper Title Points Occurrence / Location
DIGIB301Creating Value with Social Media Analytics15.021B (Hamilton)
The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
DIGIB302Digital Business Technology Trends15.021B (Hamilton)
This paper focuses on a small number of the most recent and disruptive business technologies. This includes, for example, health informatics, gamification, the Internet of Things, Beacons, Virtual Reality etc.
DIGIB303Managing Digital Business Transformation15.021A (Hamilton)
This paper focuses on the management of digital business transformation. This paper has been designed to help future managers deliver business value by being informed participants and leaders in digital business transformation.
DIGIB304Digital Business Enterprise Implementation15.021B (Hamilton)
The implementation of large-scale enterprise software systems is covered through lectures and hands-on practicals using SAP software. Software acquisition, project management and change management are presented.
PRMGT302Project Management in Practice15.021A (Online), 21B (Hamilton), 21B (Online) & 21C (Online)
This paper addresses advanced important practical project management issues relating to systems, processes and personnel with special attention given to success and failure examples through case studies.
STMGT306Business Ecosystems15.021G (Online)
Entrepreneurial ecosystems showcase the factors driving economic growth and sustainable development. Develop skills in evaluating the context for innovation and entrepreneurial growth, assessing entrepreneurial culture and applying innovation metrics.
WSOMM396Management Internship15.021A (Hamilton), 21A (Tauranga), 21B (Hamilton), 21B (Tauranga), 21C (Hamilton) & 21C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.021A (Hamilton), 21A (Tauranga), 21B (Hamilton), 21B (Tauranga), 21C (Hamilton) & 21C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
DIGIB519Professional Field Internship30.021B (Online) & 21X (Online)
This paper, usually taken in the New Zealand summer period from November to February, facilitates practical experience building and skills development through an intensive industry internship for graduate level students. The paper is delivered online, and students will be on-site and at work in their host organisations from 8-13 we...
DIGIB552Applied Research Methods and Project30.021A (Online)
This paper provides the opportunity for students at the graduate level to produce a research report which reflects their ability to investigate in-depth a business topic of their interest. The report is expected to have value to a practicing manager, rather than having an academic focus. The paper will be delivered solely online. T...
DIGIB555Digital Business Management30.021A (Hamilton) & 21A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
DIGIB558Contemporary Issues in Digital Business30.021B (Hamilton) & 21B (Online)
As new electronic technologies emerge, businesses are faced with many challenges about how best to address the opportunities and threats such technologies present. This seminar and discussion based paper addresses a range of topical issues associated with digital business and the crucial role they play in the modern-day, global bu...
DIGIB559E-Business Technologies15.021B (Online)
The Internet and Web technologies are driving fundamental changes in the way that businesses interact today, and e-business is booming as organisations strive to improve efficiency, enter new markets, or gain competitive advantage through improved business processes, resource management, just-in-time provisioning and business relat...
DIGIB591Digital Business Dissertation30.021X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB592Digital Business Dissertation60.021X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
DIGIB593Digital Business Thesis90.021X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
DIGIB594Digital Business Thesis120.021X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
MNMGT581Research Methods in Management Studies30.021A (Hamilton), 21B (Hamilton), 21B (Online) & 21G (Hamilton)
This paper aims to introduce students to the assumptions underlying the different methodologies and methods for performing research in the social sciences. The focus is on interpretive, positivist, critical, and mixed methods. The paper attempts to give students the conceptual and methodological resources needed to think and conver...
SCMGT577E-Enabled Agile Supply Chains30.021B (Hamilton)
Agility is at the cutting edge of supply chain management and is a leading strategy for competing in today's highly competitive global marketplace; and successful agile supply chains are critically dependent on e-business strategies and systems. This paper is based on foundational and current readings in supply chain strategies inc...

800 Level

Code Paper Title Points Occurrence / Location
DIGIB800Digital Business MPhil Thesis120.021X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
DIGIB900Digital Business PhD Thesis120.021X (Hamilton) & 21X (Tauranga)
No description available.

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Contacts

Management Student Centre (MSC)

Phone: +64 838 4303 or 0800 654 303
Email: [email protected]
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.