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BBus - Public Relations as a major

Be a business trailblazer and use your innovative thinking to help drive companies forward in a fast-paced world that is changing with a click.

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.


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Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Fees (Domestic): $6,720 per year (approx) - 2020 fees
Fees (International): $29,380 per year
Entry Requirements: Undergraduate International
Area of Study:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Public relations executive
  • Communications advisor/manager
  • Community liaison manager
  • Content writer
  • Digital and social media manager
  • Events and sponsorship manager
  • Internal communications advisor
  • Media relations adviser
  • Press secretary
  • Sponsorship/fundraising manager
  • Stakeholder and engagement manager

Degree Planner

Degree planner — BBus in Public Relations (single major)

Year 1

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Business Fundamentals

100 Level
Elective or Minor

100 Level
Elective or Minor

Year 3

Choose one of
DIGIB301, LCOMM301 or PUBRL303

9th Major paper*
Choose one of DIGIB301, LCOMM301, or PUBRL303

300 Level
Work-Integrated Learning paper

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

200 Level or above
Elective or Minor

  • Major
  • Field
  • Elective
This information is provisional and subject to change.

Required papers

Open this section to read more

Business Fundamentals papers:

  • ACCTN101 Accounting for Management
  • ECONS101 Business Economics and the New Zealand Economy
  • FINAN101 Introduction to Finance
  • MGSYS101 Digital Business and Supply Chain Management
  • MRKTG101 Fundamentals of Successful Marketing
  • STMGT101 Introduction to Management

Year 3 papers:

*9th major paper:

You have the option to replace the 9th Major paper with the Work-Integrated Learning paper, and count it towards your major instead. This would give you the flexibility to choose any other Management paper at 300 level.

Work-Integrated Learning papers:



Public relations is an exciting, fast-growing industry that involves using strategic communication to help an organisation maintain trusted relationships with its key stakeholders, seek to influence people's opinions or behaviour, and achieve its overall mission. If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in PR may be right for you. It may also involve working with journalists, organising events, crisis/issues management, sponsorship and fundraising, government lobbying, and community/corporate relations.

Public Relations is available as a first major for the Bachelor of Business (BBus), the Bachelor of Communication Studies (BCS) and the Bachelor of Management Studies with Honours (BMS(Hons)). Public Relations may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Public Relations as a single major for the BBus, BCS and BMS(Hons), students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 30 points from DIGIB301, LCOMM301, LCOMM340 and PUBRL303. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399, and BCS students may count LCOMM300, in place of 15 points from the 30 point option list.

To complete Public Relations as part of a double major for the BBus, BCS, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101; one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 15 points from DIGIB301, LCOMM301, LCOMM340 and PUBRL303.

To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level. Students must complete PUBRL101.

100 Level

Code Paper Title Occurrence / Location
ACCTN101Accounting for Management20A (Hamilton), 20B (Hamilton), 20B (Tauranga), 20C (Waikato Pathways College), 20P (Hamilton), 20P (Online) & 20X (Zhejiang University City College, Hangzhou China)
This paper explains that accounting is an important social practice; an integral aspect of organisational management and covers both the technical aspects of the provision and use of accounting information.
ECONS101Business Economics and the New Zealand Economy20A (Hamilton), 20A (Secondary School - Unistart), 20A (Tauranga), 20B (Hamilton), 20B (Waikato Pathways College) & 20X (Zhejiang University City College, Hangzhou China)
This paper offers insights into the behaviour of consumers, firms and the government within the economy, giving students skills in analysing and predicting the actions of individuals and businesses.
FINAN101Introduction to Finance20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20B (Waikato Pathways College), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
This paper introduces the three core areas of finance -- financial management, investments, and capital markets and institutions. The paper also examines applications of corporate finance concepts to personal finance.
MGSYS101Integrated Thinking - Digital Business and Supply Chain Management20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Waikato Pathways College) & 20X (Zhejiang University City College, Hangzhou China)
This paper explores the dual concepts of digital business and supply chain management. The interactive lectures help in developing critical thinking skills and highlight many topical case studies.
MRKTG101Fundamentals of Successful Marketing20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20C (Waikato Pathways College), 20S (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
PUBRL101Introduction to Public Relations20A (Hamilton)
This paper introduces students to various kinds of tools and expertise used by public relations practitioners in their effort to build relationships between an organisation and its stakeholders.
STMGT101Introduction to Management20A (Hamilton), 20A (Waikato Pathways College), 20B (Hamilton), 20B (Tauranga), 20B (Waikato Pathways College), 20C (Waikato Pathways College), 20P (Hamilton), 20P (Online), 20X (Hamilton) & 20X (Zhejiang University City College, Hangzhou China)
Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.

200 Level

Code Paper Title Occurrence / Location
PUBRL201Media Relations and Publicity20B (Hamilton)
This paper provides students with concepts and techniques that enable them to create and report news for traditional and social media and to communicate effectively on behalf of organisations.
PUBRL202Health Communication20B (Hamilton)
This paper explores the construction and evaluation of communication campaigns to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns.
PUBRL204Contemporary Public Relations Writing20A (Hamilton)
Modern communications professionals write to represent organisations across many different audiences, purposes and contexts. PUBRL204 teaches students to select and use a range of genres from established media to emerging digital platforms.

300 Level

Code Paper Title Occurrence / Location
DIGIB301Creating Value with Social Media Analytics20B (Hamilton)
The paper offers advance concepts and techniques needed to extract hidden business insights from big social media data while developing critical thinking of social media security and privacy issues.
LCOMM301Professional Speaking20A (Hamilton) & 20G (Hamilton)
This highly practical paper focuses on the skills, principles, and practices of developing and delivering professional speeches and presentations across a wide range of professional purposes and contexts
PUBRL301Stakeholder and Community Engagement20A (Hamilton)
This paper is designed to develop capacity in students to develop and facilitate ethical collaborative communication and relationship engagement activities with a diverse range of stakeholders within communities.
PUBRL302Issues and Crisis Management20B (Hamilton)
PUBRL302 takes a case study approach to learning to understand and strategically adapt to a wide range of issues and to respond to crises that may threaten organisational viability and wellbeing.
PUBRL303Events Management20A (Hamilton) & 20A (Tauranga)
This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client.
WSOMM396Management Internship20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation20A (Hamilton), 20A (Tauranga), 20B (Hamilton), 20B (Tauranga), 20C (Hamilton) & 20C (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Occurrence / Location
LCOMM502Managing Virtual Team Communication20B (Online)
Managing and participating in teams is a feature of organisational life and the everyday workplace. Increasingly, work teams are dependent on communication technologies for effective communication. This paper investigates theory and practice of team communication with specific reference to the capacities of communication technologi...
LCOMM583Leadership, Communication and Transformation20A (Hamilton)
Our focus in this paper will be on leadership communication, or the ways leaders and followers interact and the ways leaders attempt to create and shape meanings through images and words. We will also explore a range of ideas about what it means to lead and the assumptions, beliefs, and values embedded and shaped in diverse leaders...
LCOMM584Sustainable Futures20B (Hamilton) & 20B (Online)
Individuals and organisations operate in contexts that are increasingly complex and uncertain. They face issues that are global in nature and which threaten long term sustainability. To successfully meet fast changing futures, contexts and stakeholders must be addressed. New styles of leadership and management are thus required, ac...
PUBRL591Public Relations Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
PUBRL592Public Relations Dissertation20X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
PUBRL593Public Relations Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
PUBRL594Public Relations Thesis20X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Occurrence / Location
PUBRL800Public Relations MPhil Thesis20X (Hamilton)
No description available.

900 Level

Code Paper Title Occurrence / Location
PUBRL900Public Relations PhD Thesis20X (Hamilton) & 20X (Tauranga)
No description available.

Scholarships and prizes

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Public Relations as a 1st Major (Bachelor's degree)

Public Relations as a 2nd Major or Minor (Bachelor's degree)

Graduate qualifications

Postgraduate qualifications


Contacts

Management Student Centre (MSC)

Phone: +64 7 838 4303
Email: msc@waikato.ac.nz
Website: www.management.ac.nz/msc

Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton

One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.