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BBus - Tourism and Hospitality Management as a major

Unlock your potential with the new Bachelor of Business at Waikato. Real-world learning experiences, academic excellence, and flexible study options combine forces to supercharge your future career.

Tourism and hospitality is one of the world's largest industries and a major player in New Zealand's economy – we need experts to steer that growth. Learn how to manage sustainable operations that will make a lasting impressions on visitors.

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Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Estimated Fees* (Domestic): $7,302 per year
Estimated Fees* (International): $34,695 per year
Entry Requirements: Undergraduate International
Area of Study:
All amounts are in New Zealand Dollars (NZD). *Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Hotel/resort/cruise ship manager
  • Tourism/hospitality business consultant
  • Sport/leisure manager
  • Restaurant/bar manager
  • Special events planner
  • Adventure tourism operator
  • National or regional tourism planner/promoter
  • Catering services manager
  • Business entrepreneur
  • Government policy advisor
  • Operations manager

Degree Planner

Degree planner — BBus in Tourism and Hospitality Management (Single or Double Major)

* If you taking the BBus with a double major, choose the higher 300 Level paper indicated in the box.

Year 2

Choose one:

100 Level or above
Any WMS paper or 3 Experience Modules

200 Level

200 Level

200 Level

Year 3

WSOMM 396/399
Work-Integrated Learning

200 or 300 * Level

200 or 300 * Level

200 or 300 * Level

  • Major
  • Field
  • Elective

Experience modules (worth 5 points each) can be completed in the teaching breaks between trimesters A, B and C. If you complete three modules, you will receive credit for one 15-point paper at 200 Level.

This information is provisional and subject to change.

Paper details

Open this section to read more

  • BUSAN201 Practical Business Analytics
  • BUSAN205 Data Analytics with Business Applications
  • DIGIB201 Creating Value with Social Media Analytics
  • MRKTG205 Marketing Analytics and Insights

This subject looks at how to design and deliver memorable tourism, travel and hospitality experiences to international and domestic visitors in the modern digital era. This includes hotels, resorts and accommodation, bars and restaurants, transport services, leisure activities, and even hospitals and banks. Gain the skills to forecast changes in visitor demand; and manage the social-environmental impacts of tourism and hospitality.

Tourism and Hospitality Management is available as a first major for the Bachelor of Business (BBus) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Tourism and Hospitality Management may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Tourism and Hospitality Management as a single major for the BBus, students must gain 135 points from papers listed for Tourism and Hospitality Management, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, THMGT101, MRKTG203, THMGT201, THMGT203, THMGT301, THMGT303, THMGT304, and one of WSOMM396 or WSOMM399.

To complete Tourism and Hospitality Management as part of a double major for the BBus or other undergraduate degree, students must gain 120 points from papers listed for Tourism and Hospitality Management, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, THMGT101, MRKTG203, THMGT201, THMGT203, THMGT301, THMGT303 and THMGT304.

To complete a minor in Tourism and Hospitality Management, students must complete 60 points from the papers listed for the Tourism and Hospitality Management major, including at least 30 points above 100 level. Students must complete THMGT101.


[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.

100 Level

Code Paper Title Points Occurrence / Location
MRKTG101Fundamentals of Successful Marketing15.024A (Hamilton), 24A (Online), 24A (Tauranga), 24B (Hamilton), 24B (Hamilton Waikato College), 24B (Online), 24C (Hamilton Waikato College), 24G (Hamilton), 24VB (National Economics University, Vietnam) & 24X (Zhejiang University City College, Hangzhou China)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
THMGT101Fundamentals of Tourism and Hospitality15.024A (Hamilton)
This paper introduces fundamental tourism and hospitality concepts, their global context, history, key tourist markets, and industry structure; together with their impacts and challenges for achieving sustainable destination management.

200 Level

Code Paper Title Points Occurrence / Location
MRKTG203Integrated Marketing Communications15.024B (Hamilton), 24B (Online) & 24B (Tauranga)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
THMGT201Visitor Experiences15.024A (Hamilton)
The design of visitor experiences should anticipate and respond to changing demand and behaviour. This paper creates scenarios for innovative ways to sustain the connected tourism, hospitality and event economy.
THMGT203Tourism and Hospitality Enterprise Management15.024B (Hamilton)
This paper examines contemporary trends in the management of operations and service in the tourism and hospitality enterprise, strategies for hospitality human resource, ethics, business sustainability and environmental responsibility.

300 Level

Code Paper Title Points Occurrence / Location
PUBRL303Events Management15.024A (Hamilton)
This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client.
THMGT301Commercial Accommodation Management15.024B (Hamilton)
The design of visitor experiences should anticipate and respond to changing demand and behaviour. This paper analyses the nature of visitor experiences and patterns of demand for the tourism, hospitality and event industries.
THMGT303Destination Management15.024A (Hamilton)
Destinations are the core of tourism offering attributes that meet tourist needs. However, social, cultural, environmental and economic consequences result, and the paper examines ways in which these might be managed.
THMGT304Food & Beverage Systems Management15.024B (Hamilton)
This paper focuses on food & beverage systems management. It will provide students with an understanding of production efficiencies, financial resources, meal experience, food safety & hygiene to acquire sustained profits.
WSOMM396Management Internship15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton), 24B (Tauranga), 24C (Hamilton), 24C (Tauranga) & 24VB (Internet National Economics University, Vietnam)
The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation.
WSOMM399Report of an Investigation15.024A (Hamilton), 24A (Tauranga), 24B (Hamilton) & 24B (Tauranga)
This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.

500 Level

Code Paper Title Points Occurrence / Location
ANTHY515Ethnographic Research Methods30.024A (Online)
This paper provides an in depth introduction to ethnographic research, including its ethical, theoretical, and methodical components.
BUSAN543Applied Business Analytics30.024B (Hamilton) & 24B (Online)
This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper students will understand the role of analytics to solve real-world problems.
DIGIB555Digital Business Management30.024A (Hamilton) & 24A (Online)
A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.
INMGT517Current Issues in International Management30.024C (Online)
This paper identifies and examines a wide range of current management issues, both internal and external to the organisation, that impact on international managers operating across national borders. It helps students understand the implications of a global economy by highlighting the key challenges of managing across cultural and n...
STMGT525Entrepreneurship, Theory and Practice30.024A (Hamilton)
Entrepreneurship and new venture creation provide a major impetus for economic growth and development. This paper introduces the key issues and questions relating to the theoretical perspectives on entrepreneurship.
THMGT502Tourism Development and the Environment30.024B (Hamilton)
This paper provides students with an opportunity to learn about the tourism industry, and to appreciate the different management issues from a tourism perspective.
THMGT503Hotel and Resort Management30.024A (Hamilton)
This paper provides students with an awareness of the essential issues involved in the management and operations specific to hotels and resorts. The paper covers definitions, history and the hotel and resort industry; resort planning and development; lodging and resort management and operations.
THMGT591Tourism Management Dissertation30.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
THMGT592Tourism Management Dissertation60.024X (Hamilton)
A report on the findings of a theoretical or empirical investigation.
THMGT593Tourism Management Thesis90.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.
THMGT594Tourism Management Thesis120.024X (Hamilton)
An externally examined piece of written work that reports on the findings of supervised research.

800 Level

Code Paper Title Points Occurrence / Location
THMGT800Tourism Management MPhil Thesis120.024X (Hamilton)
No description available.

900 Level

Code Paper Title Points Occurrence / Location
THMGT900Tourism Management PhD Thesis120.024I (Hamilton), 24J (Hamilton), 24K (Hamilton), 24X (Hamilton) & 24X (Tauranga)
No description available.

Scholarships and prizes

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Graduate or postgraduate study lets you develop advanced knowledge in an area of management that you are passionate about, giving you an edge in the job market.

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For more information about the best study pathway for you, please talk to an adviser in the Management Student Centre (MSC).

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Qualifications offered


Management Student Centre (MSC)

Phone: +64 7 838 4303
Email: [email protected]

Opening hours: 8.30am - 5.00pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton