Map NZ Map World

BC - Creative Media as a major

The world is full of stories that need to be told. Get the industry-relevant skills you need to become a communications specialist and digital storyteller using a wide range of technologies - from websites and apps through to films, podcasting and social media.

Exploit the power of media-rich creative arts for the purpose of clear, engaging, persuasive and powerful storytellng. Learn how to strategically blend text, images, music, sound, film and performance to achieve your communication goals in a media-rich world.

Apply to enrol

Key information

Entry Requirements:

University Entrance, or its equivalent, or on a case-by-case basis.

Years: 3
Points: 360
Start Dates: Trimester A (March) and Trimester B (July)
Estimated Fees* (Domestic): $7,103 per year
Estimated Fees* (International): $32,725 per year
Entry Requirements: Undergraduate International
Area of Study:
*Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.

Career opportunities

  • Art director
  • Creative director
  • Digital content producer
  • Interactive media artist

Degree Planner

Degree planner — BC in Creative Media

Year 2

Choose one of:
DSIGN252 or LINGS204

100 Level or above
Elective or Minor

200 Level
Elective or Minor

200 Level
Elective or Minor

Year 3

Choose one of:
MEDIA305 or MEDIA307

200 or 300 Level
Elective or Minor

200 or 300 Level
Elective or Minor

200 or 300 Level
Elective or Minor

  • Major
  • Field
  • Elective
This information is provisional and subject to change.

200 Level papers:

Choose one of:

300 Level papers:

Choose one of:

Work-Integrated Learning paper:

  • COMMS300 Communication Consulting Project

Creative Media focuses on creative arts knowledge and skills, and how they can be utilised and applied within communication roles. It develops creative knowledge skills by emphasising the power of clear, engaging, persuasive, and powerful storytelling, messaging and meaning making across a variety of settings. It will blend applications of text, image, sound in still, auditory, moving and interactive spaces. Creative Media includes papers in design thinking, professional and creative writing, the grammar of moving image, semiotics of sound, creative communication, audience reception and user patterns.

Creative Media is available as a first major for the Bachelor of Communication (BC). Creative Media may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Creative Media as a single major for the BC, students must gain 135 points from papers listed for Creative Media, including 105 points above 100 level, and 60 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, MEDIA207, MEDIA220, COMMS302, MEDIA310, MEDIA320, and either MEDIA305 or MEDIA307.

To complete Creative Media as part of a double major for the BC, or other undergraduate degree, students must gain 120 points from papers listed for Creative Media including 90 points above 100 level, and 45 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, MEDIA207, MEDIA220, MEDIA320, and 30 points from COMMS302, MEDIA305, MEDIA307 and MEDIA310.

To complete a minor in Creative Media, students must complete 60 points from the papers listed for the Creative Media major, including at least 30 points above 100 level.

100 Level

Code Paper Title Points Occurrence / Location
ARTSC112Music, Sound and Human Communication15.023B (Hamilton)
Every day we communicate using complex linguistic and musical systems. This paper will explore the role of sound and music in human communication and the cognitive, social, and cultural processes, which underlie such communication. The paper takes a broad, interdisciplinary look at all aspects of sound and musical communication, fr...
MEDIA100Understanding Visual Culture15.023A (Hamilton) & 23X (Zhejiang University City College, Hangzhou China)
Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to understand how images variously work to convey ideas, their impact and influence on our behaviour, thinking and culture. It draws on a broad theoretical platform from aesthetics, art history,...

200 Level

Code Paper Title Points Occurrence / Location
DSIGN252Cultural Perspectives for Design15.023B (Hamilton) & 23X (Zhejiang University City College, Hangzhou China)
The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse contexts.
LINGS204Language of Social Media15.023G (Online)
This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts.
MEDIA207Transmedia Storytelling15.023B (Hamilton)
This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media platforms and develop a critical understanding of key concepts and frameworks.
MEDIA220Creative Media Production15.023A (Hamilton)
This paper will engage students with a client-based approach to media production. Students will be asked to produce creative projects adhering to strict criteria in a variety of media formats including film, animation, podcasts, audio-visual installations, and studio-based productions.

300 Level

Code Paper Title Points Occurrence / Location
COMMS302Art for Social Change15.023B (Online)
This paper will explore how different forms of cultural and creative expression have been able to effect social change. Focus is given to effective ways and means creative arts have to challenge society's deepest assumptions and trigger perceptual change, action and civic responsibility. This paper encourages students to adopt arti...
MEDIA305Interactive Media Design15.023B (Hamilton) & 23X (Zhejiang University City College, Hangzhou China)
Create your own interactive projects that expand your creative practice. Students will engage with contemporary arts practices to devise audio-visual installations, evaluate the rise of interactivity in gaming and VR, and create projects that blend different media formats.
MEDIA310Human Interest Storytelling15.023A (Hamilton)
This paper will explore creative non-fiction audio-visual storytelling in a variety of contexts. Students will produce a portfolio of practical outputs within a human interest framework that focuses on specific social, cultural, and political issues.
MEDIA320Creative Media Project15.023A (Hamilton)
This paper provides an opportunity for students to develop and carry out a small scale creative media project with relative independence. Students will work with a supervisor to develop original creative content as a multi-platform experience.

Subject requirements

For more information about subject requirements please refer to the Catalogue of Papers for the most up to date information. If you have any questions and need more advice contact one of our friendly student advisors phone: 0800 800 145 or +64 7 838 4080 or email: [email protected]

Scholarships and prizes

Visit our Scholarship Finder for information about possible scholarships

Find your scholarship


School of Arts
Phone: 0800 800 145 or +64 7 838 4543
General and Undergraduate Email Enquiries: [email protected]
Graduate and Postgraduate Email Enquiries: [email protected]