BC - Creative Media as a major
Main Subject
The world is full of stories that need to be told. Get the industry-relevant skills you need to become a communications specialist and digital storyteller using a wide range of technologies - from websites and apps through to films, podcasting and social media.
Exploit the power of media-rich creative arts for the purpose of clear, engaging, persuasive and powerful storytellng. Learn how to strategically blend text, images, music, sound, film and performance to achieve your communication goals in a media-rich world.
Apply to enrol
Key information
| Entry Requirements: | University Entrance, or its equivalent, or on a case-by-case basis. |
|---|---|
| Years: | 3 |
| Points: | 360 |
| Start Dates: | Trimester A (March) and Trimester B (July) |
| Estimated Fees* (Domestic): | $7,103 per year |
| Estimated Fees* (International): | $34,695 per year |
| Entry Requirements: | Undergraduate International |
| Area of Study: | |
| All amounts are in New Zealand Dollars (NZD). *Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees. | |
Career opportunities
- Art director
- Creative director
- Digital content producer
- Interactive media artist
Degree Planner
Degree planner — BC in Creative Media
* If you taking the BC with a double major, choose the higher level paper indicated in the box.
Year 2
Choose one:
DSIGN252 or LINGS204
100 or 200 * Level
Elective
200 Level
Elective
200 Level
Elective
Year 3
Choose one:
MEDIA305, MEDIA310, MEDIA330, THSTS302
Choose one:
MEDIA305, MEDIA310, MEDIA330, THSTS302
Choose one:
MEDIA305, MEDIA310, MEDIA330, THSTS302
200 or 300 * Level
Elective
200 or 300 * Level
Elective
200 or 300 * Level
Elective
- Major
- Field
- Elective
Papers
Papers available within Creative Media
Creative Media focuses on creative arts knowledge and skills, and how they can be utilised and applied within communication roles. It develops creative knowledge skills by emphasising the power of clear, engaging, persuasive, and powerful storytelling, messaging and meaning making across a variety of settings. It will blend applications of text, image, sound in still, auditory, moving and interactive spaces. Creative Media includes papers in design thinking, professional and creative writing, the grammar of moving image, semiotics of sound, creative communication, audience reception and user patterns.
Creative Media is available as a first major for the Bachelor of Communication (BC). Creative Media may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.
To complete Creative Media as a single major for the BC, students must gain 135 points from papers listed for Creative Media, including 105 points above 100 level, and 60 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, MEDIA207, MEDIA220, MEDIA320, and 45 points chosen from the 300 level papers listed for Creative Media.
To complete Creative Media as part of a double major for the BC, or other undergraduate degree, students must gain 120 points from papers listed for Creative Media including 90 points above 100 level, and 45 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, MEDIA207, MEDIA220, MEDIA320, and 30 points chosen from the 300 level papers listed for Creative Media.
To complete a minor in Creative Media, students must complete 60 points from the papers listed for the Creative Media major, including at least 30 points above 100 level.
100 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| ARTSC112 | Music, Sound and Human Communication | 15.0 | 24B (Online) |
| Every day we communicate using complex linguistic and musical systems. This paper will explore the role of sound and music in human communication and the cognitive, social, and cultural processes, which underlie such communication. The paper takes a broad, interdisciplinary look at all aspects of sound and musical communication, fr... | |||
| MEDIA100 | Understanding Visual Culture | 15.0 | 24B (Hamilton) & 24X (Zhejiang University City College, Hangzhou China) |
| Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to understand how images variously work to convey ideas, their impact and influence on our behaviour, thinking and culture. It draws on a broad theoretical platform from aesthetics, art history,... | |||
200 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| DSIGN252 | Cultural Perspectives for Design | 15.0 | 24B (Hamilton) & 24X (Zhejiang University City College, Hangzhou China) |
| The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse contexts. | |||
| LINGS204 | Language of Social Media | 15.0 | 24G (Online) |
| This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts. | |||
| MEDIA207 | Transmedia Storytelling | 15.0 | 24B (Hamilton) |
| This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media platforms and develop a critical understanding of key concepts and frameworks. | |||
| MEDIA220 | Creative Media Production | 15.0 | 24A (Hamilton) |
| This paper will engage students with a client-based approach to media production. Students will be asked to produce creative projects adhering to strict criteria in a variety of media formats including film, animation, podcasts, audio-visual installations, and studio-based productions. | |||
300 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MEDIA305 | Interactive Media Design | 15.0 | 24B (Hamilton) & 24X (Zhejiang University City College, Hangzhou China) |
| Create your own interactive projects that expand your creative practice. Students will engage with contemporary arts practices to devise audio-visual installations, evaluate the rise of interactivity in gaming and VR, and create projects that blend different media formats. | |||
| MEDIA310 | Human Interest Storytelling | 15.0 | 24A (Hamilton) |
| This paper will explore creative non-fiction audio-visual storytelling in a variety of contexts. Students will produce a portfolio of practical outputs within a human interest framework that focuses on specific social, cultural, and political issues. | |||
| MEDIA320 | Creative Media Project | 15.0 | 24B (Hamilton) |
| This paper provides an opportunity for students to develop and carry out a small scale creative media project with relative independence. Students will work with a supervisor to develop original creative content as a multi-platform experience. | |||
| MEDIA330 | Podcasting | 15.0 | 24B (Hamilton) |
| Podcasting has become an increasingly popular way of telling stories, exploring issues and educating. This paper will explore this relatively new format introducing its emerging codes and conventions and developing scripts and production skills for producing podcasts. | |||
| THSTS302 | Arts, Creativity and Wellbeing | 15.0 | 24A (Hamilton) |
| This paper integrates practice and theory, exploring embodied experiences of the relationships between arts, creativity and wellbeing. Contemporary theories of creativity and discussion of creative process in the arts will ground investigation of ways to foster and promote personal and social wellbeing in Aotearoa, Te Moana-Nui-A-K... | |||
Subject requirements
For more information about subject requirements please refer to the Catalogue of Papers for the most up to date information. If you have any questions and need more advice contact one of our friendly student advisors phone:
Scholarships and prizes
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Contacts
School of Arts
Phone: 0800 800 145 or +64 7 838 4543
General and Undergraduate Email Enquiries: [email protected]
Graduate and Postgraduate Email Enquiries: [email protected]