BC - Marketing as a major
Major, Second Major
The world is full of stories that need to be told. Get the industry-relevant skills you need to become a communications specialist and digital storyteller using a wide range of technologies - from websites and apps through to films, podcasting and social media.
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.
Apply to enrol
Key information
| Entry Requirements: | University Entrance, or its equivalent, or on a case-by-case basis. |
|---|---|
| Years: | 3 |
| Points: | 360 |
| Start Dates: | Trimester A (March) and Trimester B (July) |
| Estimated Fees* (Domestic): | $7,103 per year |
| Estimated Fees* (International): | $32,725 per year |
| Entry Requirements: | Undergraduate International |
| Area of Study: | |
| *Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees. | |
Career opportunities
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Degree Planner
Degree planner — BC in Marketing
Year 1
100 Level
Elective or Minor
100 Level
Elective or Minor
Year 2
100 Level or above
Elective or Minor
200 Level
Elective or Minor
200 Level
Elective or Minor
Year 3
Choose one of:
MRKTG301, MRKTG304, MRKTG308, or MRKTG309
Choose one of:
MRKTG301, MRKTG304, MRKTG307, or MRKTG308
Choose one of:
MRKTG301, MRKTG304, MRKTG307, or MRKTG308
200 or 300 Level
Elective or Minor
200 or 300 Level
Elective or Minor
200 or 300 Level
Elective or Minor
- Major
- Field
- Elective
300 Level papers:
- MRKTG301 Modern Professional Selling
- MRKTG304 Applied Digital Marketing
- MRKTG307 Applied Content & Social Media Marketing
- MRKTG308 Strategic Brand Management
Work-Integrated Learning paper:
- COMMS300 Communication Consulting Project
Papers
Papers available within Marketing
Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that stand out from their competitors in the marketplace. You'll learn how to anticipate and satisfy customers' needs by creating value through market research, strategic planning, product/brand development and advertising/communication.
Marketing is available as a first major for the Bachelor of Business (BBus), Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons))[1]. Marketing may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.
To complete Marketing as a single major for the BBus, BC and BMS(Hons), students must gain 135 points from papers listed for Marketing, including 105 points above 100 level, and 60 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309, and 45 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308. Students may count one of WSOMM396 or WSOMM399 in place of MRKTG301, MRKTG304, MRKTG307 or MRKTG308.
To complete Marketing as part of a double major for the BBus, BC, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Marketing, including 90 points above 100 level, and 45 points above 200 level. Students must complete MRKTG101, MRKTG102, MRKTG200, MRKTG203, MRKTG205, MRKTG309 and 30 points from MRKTG301, MRKTG304, MRKTG307 and MRKTG308.
To complete a minor in Marketing, students must complete 60 points from the papers listed for the Marketing major, including at least 30 points above 100 level. Students must complete MRKTG101.
NOTES:
[1] There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.
100 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MRKTG101 | Fundamentals of Successful Marketing | 15.0 | 23A (Hamilton), 23A (Online), 23A (Tauranga), 23B (Hamilton), 23B (Hamilton Waikato College), 23B (Online), 23G (Hamilton), 23VB (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China) |
| This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value. | |||
| MRKTG102 | Principles of Consumer Behaviour and Research | 15.0 | 23B (Hamilton) & 23B (Tauranga) |
| This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process. | |||
200 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MRKTG200 | Strategic Marketing Planning | 15.0 | 23A (Hamilton) & 23A (Tauranga) |
| This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective. | |||
| MRKTG203 | Integrated Marketing Communications | 15.0 | 23B (Hamilton) & 23B (Tauranga) |
| This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation. | |||
| MRKTG205 | Marketing Analytics and Insights | 15.0 | 23A (Hamilton) & 23A (Tauranga) |
| This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes. | |||
300 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MRKTG301 | Modern Professional Selling | 15.0 | 23A (Hamilton) & 23A (Tauranga) |
| This paper develops students' abilities in applying new business development and selling processes, principles and concepts to real world situations. It adopts a managerial approach. | |||
| MRKTG304 | Applied Digital Marketing | 15.0 | 23B (Online) |
| Digital marketing applies the fundamentals of marketing to digital business through the application of digital tools and platforms. This means employing the Internet and mobile platforms to implement marketing activities. | |||
| MRKTG307 | Applied Content and Social Media Marketing | 15.0 | 23B (Hamilton) & 23B (Tauranga) |
| Content marketing teaches a strategic marketing approach to creating and distributing valuable, relevant, and brand-supporting content to attract and retain customers, and to drive profit through customer action. | |||
| MRKTG308 | Strategic Brand Management | 15.0 | 23A (Hamilton) & 23A (Tauranga) |
| This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time. | |||
| MRKTG309 | Marketing Capstone | 15.0 | 23B (Hamilton) & 23B (Tauranga) |
| The marketing capstone paper brings together all other topics in the marketing major providing an integrated practical learning experience. | |||
| WSOMM396 | Management Internship | 15.0 | 23A (Hamilton), 23A (Tauranga), 23B (Hamilton), 23B (Tauranga), 23C (Hamilton) & 23C (Tauranga) |
| The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation. | |||
| WSOMM399 | Report of an Investigation | 15.0 | 23A (Hamilton), 23A (Tauranga), 23B (Hamilton) & 23B (Tauranga) |
| This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study. | |||
500 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MRKTG551 | Developments in Marketing Strategy | 30.0 | 23A (Hamilton) |
| This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topic... | |||
| MRKTG552 | Advanced Advertising Strategy | 30.0 | 23B (Online) |
| This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move ... | |||
| MRKTG591 | Marketing Dissertation | 30.0 | 23X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| MRKTG592 | Marketing Dissertation | 60.0 | 23X (Hamilton) |
| A report on the findings of a theoretical or empirical investigation. | |||
| MRKTG593 | Marketing Thesis | 90.0 | 23X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
| MRKTG594 | Marketing Thesis | 120.0 | 23X (Hamilton) |
| An externally examined piece of written work that reports on the findings of supervised research. | |||
800 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MRKTG800 | Marketing MPhil Thesis | 120.0 | 23X (Hamilton) |
| No description available. | |||
900 Level
| Code | Paper Title | Points | Occurrence / Location |
|---|---|---|---|
| MRKTG900 | Marketing PhD Thesis | 120.0 | 23I (Hamilton), 23J (Hamilton), 23K (Hamilton), 23X (Hamilton) & 23X (Tauranga) |
| No description available. | |||
Scholarships and prizes
Visit our Scholarship Finder for information about possible scholarships
Graduate study options
- Graduate Certificate in Marketing
- Graduate Diploma in Marketing
- Postgraduate Certificate in Marketing
- Postgraduate Diploma in Marketing
- Master of Management Studies in Marketing
- Doctor of Philosophy in Marketing
Subject requirements
You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.
Contacts
Management Student Centre (MSC)
Phone: +64 838 4303
Email: [email protected]
Website: www.management.ac.nz/msc
Opening hours: 8.45am - 4.45pm Monday to Friday
Location: MSB.1.50, Hillcrest Road, University of Waikato, Hamilton
One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.