PhD - Marketing as a subject
The degree of Doctor of Philosophy is awarded by the University for research carried out under the supervision of at least two staff members. A PhD can also be presented as a PhD with Publication or a PhD with a Creative Practice Component.
Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers – from advertising and brand management through to strategic planning and product development.
- Applied Linguistics
- Computer Science
- Earth Sciences
- Ecology and Biodiversity
- Environmental Planning
- Environmental Sciences
- Health, Sport and Human Performance
- Human Resource Management
- International Relations and Security Studies
- Materials and Processing
- Molecular and Cellular Biology
- Māori and Indigenous Studies
- Māori Cultural Studies/Tikanga Māori
- Māori Language/Te Reo Māori
- Māori Media and Communication
- Pacific and Indigenous Studies
- Political Science
- Population Studies and Demography
- Public Relations
- Screen and Media Studies
- Social Policy
- Strategic Management
- Theatre Studies
- Tourism Management
Apply to enrol
|Start Dates:||The first day of any month from February to November|
|Estimated Fees* (Domestic):||$6,591 - $7,067 per year|
|Estimated Fees* (International):||$6,615 - $7,024 per year|
|Area of Study:|
New Zealand resident International PhD students pay the domestic fee.
*Tuition fees shown above are indicative only and may change. There are additional fees and charges related to enrolment please see the Table of Fees and Charges for more information. You will be sent an enrolment agreement which will confirm your fees.
- Advertising account executive
- Marketing/sales manager
- Brand and campaign manager
- Content marketing writer
- Digital marketing specialist
- Market researcher
- Business development manager
- Customer relationship manager
Papers available within Marketing
Prescriptions for the PhD
The Doctor of Philosophy is a three year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.
Scholarships and prizes
Visit our Scholarship Finder for information about possible scholarships
Graduate study options
You can read the full requirements for Marketing as a specialist subject for all undergraduate and postgraduate qualifications in the Catalogue of Papers.
Management Student Centre (MSC)
One of the best times to pop into MSC is Open Advice Day, held every Wednesday from 10am to 2pm.